This is the number one secret to good copywriting
Do you want to know what the secret is to being seen on Google? How will the algorithm favour your content to help your business grow?
Look no further because I am about to explain how E-A-Ting is going to help your content fly to the top of the google search engine.
What is E-A-T and why is it so important for SEO copywriting?
E-A-T is, as you might have guessed, is an acronym that google uses for ensuring their search engine is optimised.
The acronym stands for expertise, authority, and trustworthiness.
When discussing SEO, this is the NUMBER ONE tool for hacking the system.
Expertise
Do you have knowledge on the subject you are talking about? Do you have an expert within the field being interviewed?
Providing expert knowledge is a sure-fire way to boost your business in the eyes of google.
Authority
You must show that your website has authority. Begin by showing that there is a face behind the brand. Who are you? What qualifications do you have for the subject at hand?
Showing people that you have a significant level of experience and understanding through your content will reap benefits in the search engine.
Both authority and expertise that you show your audience with help with the letter of the acronym, trustworthiness.
Trustworthiness
In an age where anyone can create a webpage, why should they trust you? Anyone can say anything on the internet and people need to be shown that they can trust you.
If you have written an article on the best fat loss tips, show why you can write about this with confidence. If you are a fitness instructor, personal trainer, nutritionist etc.
About She Writes Fit
Imogen is a health and fitness content copywriter in Sheffield. She is a fitness instructor and writer with over five years of experience newspapers, magazines, online blogs and social media. With a B.A degree in Journalism, she is an expert in SEO and writing for the new digital age.
Find out how she can help you fitness business with her writing here.
